One of the biggest problems with selling lighting control systems is the large upfront cost. Manufacturers such as Lutron and Crestron offer very powerful and reliable products, but they also come with a big price tag. Control4 is looking to grab some of this market by offering the flexibility to add one room at a time to your lighting system.
Control4 Makes Home Automation Affordable
John Pickering owns a home theater installation company in Orlando. He has been selling lighting control products of one variety or another for over 15 years. But up until recently the number of homeowners that opted to install full blown lighting systems was actually quite small. He estimates that about 15% of their total jobs decided to go with a whole house lighting control package.
The number one reason given for not doing it was the cost. Even a moderately sized house a lighting system could run upwards of $60,000. And this typically wouldn’t include the labor for installation and programming. This is a hefty sum to homeowners when the alternative is so much cheaper.
This changed dramatically when John started offering Control4 lighting products. He claimed there were two reasons in particular that made it such an easy sell.
First and foremost it is easy to install the system one switch at a time. There’s no need to purchase expensive lighting modules that often run over $1,000 a piece. You simply replace the switches that you want on the lighting system with Control4 switches. They communicate wirelessly with the automation controller.
The second reason lighting is an easy up-sell with Control4 is that the lighting icon on the touch panel remains in place even if you don’t have lighting control. At first this seemed like an annoyance. But it turns out it serves as a constant reminder to the client that their system was capable of more than what they were doing with it. John mentioned that he must’ve sold over a dozen lighting system upgrades due to this one little quirk on the touch panel.
Ease of Setup and Installation
While the lighting keypads themselves should be installed by a licensed electrician, the setup, installation, and programming is a snap. One of the difficulties with Lutron and Crestron systems is having a qualified programmer on staff that can handle all of the programming work required for these systems.
While Control4 systems do require some training, the amount of programming knowledge required is absolutely zero. This takes the pressure off of integrators to keep a high salary programmer on staff at all times.
Each new version of the operating system sees enhancements and improvements in the way the system is installed and operates. It’s turning home automation into a much more reliable feature in homes and it’s making the systems much more profitable for dealers to carry.
You can use the following link to find out more about Control4.